Hyundai and Marvel Studios had a formal partnership during the infinity stones saga. As part of that relationship Hyundai was able to produce a special edition Tony Stark / Ironman themed Hyundai Kona.
I coordinated with our local AMC theater to have my store’s special edition Kona placed outside the box office during opening weekend for Avengers Endgame.
Fans were able to explore the unique touches on the vehicle as well as take a selfie with it for a chance to win free tickets.
The activation garnered just under 10,000 organic impressions across the store’s social channels during the 4 day opening weekend.
A fan who saw the car during opening night ended up purchasing it the next week, which netted the store a second allocation of the special edition car which they were also able to sell to another fan who saw the display during opening weekend.
Adweek annually runs the “March Adness” bracket challenge in which different brands are voted on by fans to pick the bracket winner.
Aviation Gin had won several years in a row. In 2021 Sour Patch Kids gave Aviation Gin a run for their money upsetting the defending champion.
I created memes to engage with the brands that ultimately led to Adweek using one as their cover photo on Twitter, as well as the same meme being published in an article on Adweek.com written by the Senior Brand Director of Aviation Gin, Adrian Molina.
I went on to create several more memes during the rest of the March Adness challenge that garnered just over 700,000 organic impressions.
Honda of Bellingham, formerly known as Northwest Honda was acquired by the Jackson Automotive Group in December 2019 from the Sims Auto Group. As part of the buy sell the store was rebranded to “Honda of Bellingham”
The new logo design seeks to retain the recognizable shield shape from the NW logo along with the mountain design.
The mountain itself was redesigned so as to better resemble Mount Baker which overlooks the city of Bellingham.
The green and blue colors were retained as well, but adjusted to fit the Honda corporate blue and a complimentary green.
The text design was chosen to fit the design language seen throughout the rest of the Jackson Automotive Group store branding.
The ad design is a creative interpretation of the traditional single vehicle advertisements that have defined Subaru’s advertising language.
The advertisement was designed to introduce the redesigned 2019 Subaru Forester and the all new 2019 Subaru Ascent, the first true three row SUV from Subaru.
The tagline plays on Subaru’s Love Promise program while introducing the Ascent and its three rows of seating.
The copy seeks to emphasize that the Ascent was built with families in mind and showcases the array of safety features that Subaru has made standard features on their new vehicles.
It ends with Subaru’s famous tagline “Love. It’s what makes a Subaru, a Subaru.”
I wrote all of the copy, did the design work, and worked with Subaru North America compliance to ensure it met all advertising regulations for the brand.