Each March Adweek runs their March Adness Bracket challenge where fans can vote for their favorite brand in head-to-head match ups with other brands. In 2021 I created some memes around the event as a fun way to engage. In 2022 I once again created unique content around the event, this time working in collaboration with Adweek and Sour Patch Kids to increase organic impressions and engagement for the brand and the event.
Each week I would create a new “meme” featuring Sour Patch Kids and whichever brand they were up against that week. I also created a promo poster for the event overall and concluded the event with a live stream where I created my final design of the competition.
This work garnered a little over 4,000,000 organic impressions on Twitter alone. Adweek used each new design week by week as their cover photo, and after the event concluded, featured me and my work in an interview article on Adweek.
Below are the designs that I created and the live stream of my final creation.