Honda of Bellingham, formerly known as Northwest Honda was acquired by the Jackson Automotive Group in December 2019 from the Sims Auto Group. As part of the buy sell the store was rebranded to “Honda of Bellingham”
The new logo design seeks to retain the recognizable shield shape from the NW logo along with the mountain design.
The mountain itself was redesigned so as to better resemble Mount Baker which overlooks the city of Bellingham.
The green and blue colors were retained as well, but adjusted to fit the Honda corporate blue and a complimentary green.
The text design was chosen to fit the design language seen throughout the rest of the Jackson Automotive Group store branding.