The ad design is a creative interpretation of the traditional single vehicle advertisements that have defined Subaru’s advertising language.
The advertisement was designed to introduce the redesigned 2019 Subaru Forester and the all new 2019 Subaru Ascent, the first true three row SUV from Subaru.
The tagline plays on Subaru’s Love Promise program while introducing the Ascent and its three rows of seating.
The copy seeks to emphasize that the Ascent was built with families in mind and showcases the array of safety features that Subaru has made standard features on their new vehicles.
It ends with Subaru’s famous tagline “Love. It’s what makes a Subaru, a Subaru.”
I wrote all of the copy, did the design work, and worked with Subaru North America compliance to ensure it met all advertising regulations for the brand.