Hyundai and Marvel Studios had a formal partnership during the infinity stones saga. As part of that relationship Hyundai was able to produce a special edition Tony Stark / Ironman themed Hyundai Kona.

I coordinated with our local AMC theater to have my store’s special edition Kona placed outside the box office during opening weekend for Avengers Endgame.

Fans were able to explore the unique touches on the vehicle as well as take a selfie with it for a chance to win free tickets.

The activation garnered just under 10,000 organic impressions across the store’s social channels during the 4 day opening weekend.

A fan who saw the car during opening night ended up purchasing it the next week, which netted the store a second allocation of the special edition car which they were also able to sell to another fan who saw the display during opening weekend.