The three projects highlighted below are a showcase of the type of work that I can produce in pursuit of building a community, increasing brand awareness, and creating unique and engaging content across a variety of mediums and distribution channels.
Working in collaboration with Adweek and Sour Patch Kids I created unique pieces of artwork to support and highlight the Sour Patch brand and the Adweek March Adness competition in 2021 and 2022.
I led the ideation, directed the production, guided the distribution strategy, and even starred in two simultaneous TV advertising campaigns gaining over 3,000,000 impressions per quarter and leading to a 12% increase in market share in the primary market areas over an 8 month period.
Time Attack Hack was a photo journalism site and automotive lifestyle brand that I created in college. I grew the site over two years through organic social averaging around 3,000 site visits per month with fans in 15 different countries. I created everything around the brand from scratch and acted as the editor in chief for a team of contributing writers who all helped to create content for the site.